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A Florist's Guide to Using Oasis Foam - Floral Foam

88% of consumers say that giving the gift of flowers makes them happy. As a florist, you're responsible for some of that happiness. Why not make the most of it by creating the most sturdy flower ar...

7 Flower Vase Trends Your Flower Shop Needs to Know

Did you know that the humble flower vase can be the unsung hero of your flower shop? We're not just talking about a container for your beautiful blooms. A flower vase can be a statement piece, a co...

7 Great Reasons for Opening a Flower Shop in 2023

With an industry growth rate of 5.4%, florists throughout the United States seem to have comfortable job security. If you're considering opening a flower shop, now's a great time to do so.  It's un...

6 Flower Business Books Every Florist Must Read

If you're a florist, then you know that running a successful flower business takes more than just a love of flowers. You need to have a deep understanding of the industry, be able to manage your fi...

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