Florists experience their most hectic and lucrative period during Mother’s Day, which approaches quickly. The lovely day of appreciation brings touching moments and stressful conditions for flower shop owners and their staff. A successful Mother’s Day depends on proper planning.
This guide provides flower shops with essential preparation steps for the Mother’s Day rush, including supply management and process optimization to help you operate efficiently during this busy period.
Why Mother’s Day Is Such a Big Deal in Floristry
The floral industry considers Mother’s Day a major commercial event because it generates the most holiday sales. The floral industry generates between 20% and 30% of its yearly profits during the Mother’s Day week period.
Key reasons behind the spike:
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Customers want to send flowers even if they can't visit in person.
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Many people buy multiple arrangements (mom, grandma, mother-in-law, etc.).
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Flower gifting is viewed as a default “safe and meaningful” gift option.
With high volume and short delivery windows, preparation isn’t optional—it’s everything.
Step 1: Take Inventory of Your Essentials
Before the orders start rolling in, take stock of your core supplies. The last thing you want is to run out of floral foam or pot covers during your busiest day of the season.
Stock up on:
Floral Foam
Essential for arrangements that need stability and hydration.
Best Seller: Oasis® Advantage® Plus Floral Foam
Flower Food & Water Tubes
Keep blooms fresh in transport once they are delivered.
Wrapping Materials
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Florist Paper / Wrapping Paper for Flowers
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Cellophane Wraps
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Florist Tissue Paper
Choose a mix of pastel and bright spring colors to match Mother’s Day themes.
Pot Covers & Planters
Add color and professionalism to potted plants and mixed bouquets.
Popular Picks:
Delivery & Transport Boxes
With high order volumes and sensitive timing, you’ll need sturdy boxes that secure arrangements.
Recommended:
Step 2: Curate Your Mother’s Day Product Lineup
Simplify your offerings. Customers are more likely to buy when their choices are clear and limited. Curate 4–6 ready-made designs at various price points, including one for every type of buyer.
Popular Mother’s Day Floral Styles:
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Mixed Spring Bouquets – tulips, daisies, roses, and lilies in soft pastels.
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Elegant Vase Arrangements – long-stemmed roses or lilies in a stylish vase.
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Plant Gifts – potted orchids, succulents, or flowering houseplants in decorative covers.
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Wrapped Single-Stem Options – great for schoolchildren, coworkers, or budget buyers.
Pro Tip: Create bundles with add-ons like chocolates, candles, or greeting cards for extra revenue.
Step 3: Polish Your Packaging & Presentation
On Mother’s Day, details matter. Customers expect a beautiful presentation, so your packaging needs to match the quality of your designs.
Must-Haves:
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Cellophane Wraps & Kraft Paper – Use clear for modern looks, and kraft for rustic charm.
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Custom Tags or Stickers – branded elements build loyalty.
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Ribbons in seasonal colors – add that perfect finishing touch.
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Floral Tissue & Fillers – add softness and elegance to arrangements.
Reminder: A memorable unboxing moment can turn a one-time customer into a repeat buyer.
Step 4: Prep for High-Volume Delivery
Delivery coordination is often the most stressful part of Mother’s Day week. With some simple planning, you can avoid logistical nightmares.
Delivery Best Practices:
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Sort orders by route the night before.
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Use clear transport boxes to avoid tipping and spilling.
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Build extra time into every route for traffic and delays.
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Use labels or color codes to match orders to drivers and time slots.
Pro Tip: Offer in-store or curbside pickup to reduce delivery pressure, and upsell gifts or last-minute add-ons at pickup.
At The Florist Supply Shop, we’ve got your back with the wholesale tools and floral supplies you need to handle the rush.
